The occasional unhappy customer is inevitable for businesses of all sizes and industries. Most customer complaints can be settled quickly and efficiently by coming to a resolution through a phone call or email. However, the situation can become increasingly complicated — and potentially problematic — if the customer retaliates by leaving negative reviews about your business online. The internet has greatly reduced the space between customers, and as a result, word-of-mouth can now travel much faster and further than ever before.
8 Rules of Effective Online Reputation Management
Online reputation management for doctors: How to take control | PatientPop
People are five times more likely to read content on the first page of Google than on page two. So, you get fewer than ten search results to tell customers and stakeholders your entire story. Reputation management companies ensure that you control your online narrative. In fact, negative search results can cost businesses hundreds of millions of dollars per year. Consider these alarming reputation management statistics :.
What is online reputation management?
One huge change from the pre-internet age is the vast quantity of information about you that is publicly accessible. Once something goes online it is usually there forever. This makes it vital that you keep track of your online reputation and do what you can to minimize any harmful statements about you or your business. There are quite a few online reputation tools you can use to help you both understand your reputation and then to improve it, and minimize the dangers of more harmful references. Online reputation management is the process you need to go through when you highlight positive items about you online, deemphasize negative sentiment about you on the internet.
Updated on March 26, by Kent Campbell. Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are reputation is whom other people think you are, and today reputation is based mainly on what artificial intelligence systems like Google portray about you rather than the first-person experience. Reputation management goes by a variety of names — online reputation management ORM , internet reputation management, impression management , rep management, brand perception , or brand reputation management.